For a global Christmas campaign, Georg Jensen partnered with celebrated Filipino paper-cut artist Patrick Cabral to create a collaboration that crossed borders and cultures.

Building on the idea of timeless gifts passed down through generations, we developed a series of mini stories — each centered around an iconic product. Cabral’s intricate paper-cut artwork became the visual heart of the campaign, featured in films and in-store storytelling, bringing wonder, precision, and depth to each narrative.

The campaign rolled out as a full 360° activation across social, influencer, and outdoor platforms, strengthening Georg Jensen’s position as a meaningful, heritage-driven gift brand while encouraging more conscious and lasting gift-giving.