Visual Stories, Inspiring Change
Papaya to the People is a multidisciplinary creative studio based in Copenhagen, Denmark, founded by Zaklina Rajovic and Patrick Chan. We specialize in visual storytelling through innovative concepts and film, working globally to celebrate creativity through projects, stories, and collaborations. With a curated perspective and a thoughtful aesthetic, we approach each project — be it film, art shows, or photo series — with care and a passion for creative expression.
Founded on a desire to push boundaries, Papaya to the People operates as an anti-agency, free from conventional constraints and the mainstream establishment. We blend artistry, diversity, and culture to tackle creative ambitions with innovative, thought-provoking solutions, delivering exceptional results.
Creativity reigns supreme
Bland work breeds apathy, while great work inspires.
Deep collabos
We embrace genuine collaboration, valuing the individuals we work with.
Change through work
If our work can make a positive impact, then we've truly succeeded.
Our founding principles
Papaya People
Zaklina Rajovic
Operations
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Zaklina Rajovic is the operational leader at Papaya to the People, ensuring that every creative project is executed with precision and excellence. With a solid background in project management and extensive experience with diverse clients, Zaklina is the steady hand that guides each endeavor to success. Her deep understanding of cultural dynamics and diversity makes her a vital asset in driving both creative and meaningful change within our work.
Zaklina’s strategic approach ensures that Papaya to the People consistently delivers on its vision.
Patrick Chan
Creative
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Patrick Chan, the creative force behind Papaya to the People, is an award-winning film and art director known for blending striking visuals with compelling narratives. His work spans a variety of international brands, reaching audiences across the Nordics, the US, the Philippines, and the UK. With a foundation in art direction from various agencies, and leadership roles at Liberate and Lunar, Patrick excels in transforming visionary ideas into impactful films and memorable campaigns.
Patrick Chan creates commercial work at ohsochan.com.
Papaya to the People is proud to be a part of by The Network, a collective of independent creative agencies that shares our vision of pushing boundaries and delivering impactful work.
With over 650 creatives around the globe and a wealth of awards under their belt, by The Network is not just another creative alliance. It’s a community of innovators who come together to elevate each other and our clients. Each agency in the network is independently owned, which means that the creativity and passion behind every project are driven by the very people who are doing the work. There’s no middleman — just pure, unfiltered collaboration aimed at exceptional results.
Visit bythenetwork.com
