Visual stories, inspiring change
Papaya to the People is a creative studio based in London and Copenhagen, founded by Zaklina Rajovic and Pat Chan.
We blend visuals and storytelling to help brands, nonprofits, and offbeat thinkers create work that resonates and provokes. From concept to film, we shape ideas into visual stories that carry weight across platforms and borders.
We believe strong visual work can move culture forward — one project at a time.
What we do
Concept
We shape strong ideas and clear creative direction.
Culture
We position brands meaningfully within culture.
Film
We create films that connect and endure.
Impact
We create work that moves people and shifts perspectives.
Services
Brand & creative strategy
Creative direction
Campaign concepts
Cultural positioning
Brand films & commercials
Documentaries
Music videos
Social content
Photography
Visual identity
Art direction
Graphic design
Full-scale production
International shoots
Post-production
Event management
Papaya People
Zaklina Rajovic
Operations
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Zaklina leads operations at Papaya to the People, overseeing projects from first conversation to final delivery. With a background in project management and experience across diverse clients and sectors, she brings structure, clarity, and momentum to complex creative processes. Her expertise in cultural dynamics and inclusion ensures that the work is not only well executed, but grounded, relevant, and thoughtfully positioned.
Pat Chan
Creative
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Pat is an award-winning film and art director working at the intersection of visual precision and narrative clarity. With a background in art direction and creative leadership, he has developed international campaigns and films across markets and cultures. His focus remains the same: shaping ideas into work that endures – creatively and culturally.
